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John Chambers College of Business and Economics

Marketing, BSBA

Marketing is the study of an organization’s product, pricing, communications and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research.

Our Marketing graduates receive a Bachelor of Science in Business Administration and find exciting careers in:

  • Advertising
  • Sales
  • Distribution
  • Product (brand) management
  • Marketing research
  • Retail management

Looking for a flexible learning option? We also offer an online BSBA with a major in Marketing.

Your Degree Plan The WVU Difference Learn by Doing Careers and Outcomes Admission Requirements Tuition and Aid Take the Next Steps

Your Degree Plan

Intro

Aerial view of Martin and Woodburn Halls

If you’re interested in business, psychology or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to customize your degree.

All Marketing students take a core business curriculum modeled on the interrelationships among the functional areas of business as they occur in the real world. Emphasis is on developing skills for effective teamwork, communication and leadership – the skills employers value highly.

In addition to core classes, Marketing majors must take required and elective Marketing courses. Examples of Marketing courses include:

  • Marketing Research
  • Distribution and E-Commerce
  • Global Marketing
  • Integrated Promotions

Tailor this major to your interests by taking one of these courses as you pursue your degree:

  • MKTG 315:
    Buyer Behavior

    The buyer decision process in a marketing framework. Emphasis on psychological and sociological concepts which influence the decision process.

  • MKTG 350:
    Product and Brand Management

    Throughout the semester, you will be exposed to the concepts and terminology of product management. After taking the course, whether or not you intend to specialize in this area, you should have a greater appreciation for the role of product management in the field of marketing and within the organization.

Tailor this major to your interests by focusing your coursework in one of these areas:

  • Digital Marketing Promotions

  • Professional Sales

  • Start Up/High Tech Marketing

Take advantage of special options related to this major:

  • Honors

    Expand your curiosity — and enhance your curriculum — through the WVU Honors College. Two programs are offered: Honors Foundations for first- and second-year students and Honors EXCEL for third- and fourth-year students.

    Explore Honors

The WVU Difference

What sets this program apart from its competitors?

Scholarships

Over 92% of WVU freshmen receive grants or scholarships (2022-2023).

Learn more

Learn by Doing

Learning happens outside the classroom. Get involved.

  • Marketing students are encouraged to participate in an internship after their first semester in the College.
  • The Marketing Club offers professional and social programs. Presentations by outside speakers provide information and personal contacts that are very helpful in career development.
  • Students may compete in small business plan competitions and use services offered through the Encova Center for Innovation and Entrepreneurship.

Connect with other students who share your academic interests as a member of:

View all of the student organizations you can join.

Live, study and pursue outside-the-classroom learning in a residence hall community that shares your interests:

Outside of the Evansdale Crossing building.

What you learn outside of the classroom is just as important as what you learn during class. We’ll help you follow your curiosity.

Careers and Outcomes

How does this degree prepare students for a career?

Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Has a Bright Outlook

Median Salary: $74,680

Possible job titles include: Market Analyst, Market Research Analyst, Market Research Consultant, Project Manager.

Explore Career

Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Has a Bright Outlook

Median Salary: $74,680

Possible job titles include: Market Analyst, Market Research Analyst, Market Research Consultant, Project Manager.

Explore Career

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Median Salary: $131,870

Possible job titles include: Account Executive, Ad Manager, Ad Sales Manager, Communications Manager, Marketing and Promotions Manager, Promotions Director.

Explore Career

Marketing Managers

Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Has a Bright Outlook

Median Salary: $157,620

Possible job titles include: Brand Manager, Business Development Manager, Marketing Director, Marketing Manager.

Explore Career

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Median Salary: $135,160

Possible job titles include: District Sales Manager, Sales Director, Sales Manager, Sales Vice President.

Explore Career

Public Relations Specialists

Engage in promoting or creating an intended public image for individuals, groups or organizations. May write or select material for release to various communications media.

Has a Bright Outlook

Median Salary: $66,750

Possible job titles include: Account Executive, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist).

Explore Career

Career Options

Our graduates have gone on to careers in:

  • Professional sales and business development
  • Digital or social media marketing
  • Content management
  • Media and communications
  • Program or project management
  • Consulting
  • Account management

Where Graduates are Working

Recent Marketing graduates have been hired by:

  • Coca-Cola
  • Target
  • Oracle
  • Hershey
  • Merkle
  • ALKU
  • American Cast Iron

Admission Requirements

To be admitted to WVU's Marketing major, first-time freshmen must meet WVU's first-time freshman admission requirements. They also must meet one of the following admission requirements. Interested in transferring? Review the transfer admission requirements.

Tuition and Aid

How much does Marketing at WVU cost? And how can you save?

Tuition and Fees

Estimated rates are available on our tuition website. Anyone who is not a current West Virginia resident, including international students, will be charged non-resident rates.

View Tuition and Fees

Scholarships

Estimate your eligibility for merit scholarships at WVU Morgantown.

Find Scholarships

Net Price Calculator

Estimate your cost of attendance and eligibility for financial aid and scholarships at any WVU System campus.

Visit the Net Price Calculator

Ways to Save

Here are a few ways for you to save on the cost of attending WVU in addition to university scholarships.

Financial Aid

The most important step toward funding your future with financial aid for the Marketing major is submitting the Free Application for Federal Student Aid, or FAFSA.

How to Complete the FAFSA

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU.

Review the full list of transfer articulation agreements to see if your institution is listed.

Learn How to Transfer Course Credits

Ready to take the next step?

Learn how to join the WVU family.

Request Info

Want to know more about Marketing at WVU? Fill out our request form to receive more information.

Request Info

Visit

​​Experiencing campus is the best way to see if WVU is the right fit. Choose from in-person and virtual options.

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Apply

Your first step to becoming a Mountaineer is applying for admission using our convenient online application.

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